Ronnie joined the Shoprite Group of Companies in October 1993 in the Freshmark Fruit and Veg procurement and distribution center Cape Town.​

He moved into the Africa Division and has over 24 years of experience heading Freshmark operations in Zambia, Uganda, Malawi, Tanzania, Ghana, Kenya, and Nigeria. ​

Freshmark as a subsector has been instrumental in bridging the gap between local smallholder farmers and organized retail.​

Prior to joining the Shoprite Group, he spent 9 years with the “Pick n Pay group” as well as owning businesses in FMCC and Lighting.​

Renaldo Ferreira, Trading Manager​​